Panther Media - Details

In 2004, Munich-based PantherMedia.net, a German-language web-site, began licensing royalty-free (RF) imagery at so-called mid-stock pricing levels. Mid-stock refers to RF pricing that falls somewhere in between the very low prices offered on micro-stock sites and the higher prices of what we now refer to as “traditional” RF. Several RF companies, both micro and traditional, have tested out the mid-stock market. With the recent launch of an international English-language version of its site, PantherMedia becomes the first business to market itself solely on the mid-stock pricing model. PantherMedia functions much like micro-stock companies. The company has created a community site for photographers where they can upload images for inclusion in the archives. Once the images pass PantherMedia’s quality control procedures, they are available for purchase and download. Panthermedia now has over 500,000 images from approximately 15,000 contributors.